We had to make kids everywhere appreciate the song as much as the game.”Īlong with special The Cool Kids integration, NBA 2K9 will include in-game character likenesses of other past and present 2K music artists including ?uestlove (from The Roots), DJ Steve Aoki, Aceyalone, the legendary Bobbito Garcia, and Phife Dawg (from A Tribe Called Quest). “When 2K Sports presented us with an opportunity to create an original song for NBA 2K9, we knew we had to create a song that embodied the sport of basketball. For years we’ve been playing games, but have never been inspired by the songs in them,” said Chuck Inglish and Mikey Rocks of The Cool Kids. “Video games are an important part of culture and our lifestyle. They will appear in the game’s NBA Blacktop streetball mode, will perform on the 2K Sports Bounce Tour, and they recorded an original song which we’re giving away for free on the 2K Sports website.” “With NBA 2K9 we’re continuing the tradition with The Cool Kids representing our deepest music integration. "Every year our NBA 2K soundtrack features music innovators that push boundaries in the same way our franchise does," said Tim Rosa, director of brand and lifestyle marketing at 2K Sports.
Standouts include N.E.R.D, Santogold, Gnarls Barkley, The Pharcyde, and Beastie Boys with an exclusive track by DJ UNK, along with an original recording by The Cool Kids titled “2K Pennies.” Beyond the soundtrack, 2K Sports continues to embrace its artists in a myriad of ways, including in-game characters, national tours, music videos, gameplay trailers, radio promotions, mix tapes, community promotions, music downloads and digital sales. Known for consistently tapping the freshest and most relevant artists for the NBA 2K franchise, this year’s soundtrack continues the tradition with an eclectic mix of artists.
(NASDAQ: TTWO), announced today details regarding the music soundtrack for NBA 2K9, this season’s highly anticipated basketball title. New York, NY – Octo– 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. The Cool Kids, Beastie Boys, The Pharcyde, N.E.R.D, Brand New Heavies, and DJ UNK headline NBA 2K9’s eclectic mix of artists 2K Sports Reveals New Soundtrack for NBA® 2K9
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